Projects
Market Analysis & Thought Leadership - Asset Management
For multiple years, led the development and activation of Antares Capital’s annual asset management outlook, shaping the editorial framework around a look-back at the prior year and forward-looking market views. Managed content, curated supporting data and exhibits, led design and Legal/Compliance review, and extended the report into integrated campaigns across social, video, email, web, and demand generation.
Webinar & Video - Asset Management
Developed and produced a portfolio of executive and thought leadership video content, including an AI-focused video program and the ongoing Beyond the Basics series, a video series supporting the launch of Antares’ wealth channel.
Shaped topics and storylines, identified and prepared executives and subject-matter experts, and managed filming, production, Legal and Compliance review, and final delivery. Extended each program through integrated campaigns across web, email, social media, events, and supporting content to build awareness, engage priority audiences, and support broader marketing and business-development goals.
Executive Communications & Thought Leadership - Life Sciences
Led an executive ghostwriting project for IMS Health (IQVIA), developing the full narrative on China’s pharmaceutical market and healthcare system. Researched and curated supporting market data and statistics, translated complex consulting insights into an accessible thought-leadership story, and shaped the visual presentation, including charts and graphics, to reinforce the key arguments and recommendations. The piece was key to the company's entrance into the China market.
Request for Proposal
Managed an end-to-end RFP program, establishing a structured process for evaluating opportunities, coordinating subject-matter experts, developing and maintaining core response content, and driving submissions from initial requirements through final delivery. Owned content development, stakeholder coordination, fact and performance-metric validation, review and approval workflows, and partnership with design to ensure responses were accurate, cohesive, visually compelling, and tailored to each opportunity. Built a reusable content database and processes that improved consistency, efficiency, and quality across proposals while supporting new business development.
Client Case Study - AI
Launched and led Centrical’s customer reference program, building a repeatable approach for turning customer results into compelling business stories for the AI SaaS start-up. Developed customer case studies and reference content from initial interviews and narrative development through stakeholder review, design, approvals, and final production. Repurposed customer stories across demand-generation campaigns, the website, executive presentations, social media, sales materials, and events to strengthen credibility, support pipeline development, and demonstrate measurable customer impact.
Sales Support - Technology
Developed long-form technology thought leadership that translated complex topics into clear, business-focused stories for decision-makers. This Progressive Web Apps eBook explains an emerging technology through the lens of customer experience, commerce, conversion, speed, and business value—not just technical architecture.
The content was used beyond the eBook itself, supporting demand-generation campaigns, web and social content, executive presentations, events, and sales conversations. It gave sales teams an accessible way to educate prospects, demonstrate expertise, and connect technology capabilities to real business outcomes.
